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Medical Affairs Insights

Helping clients to transform their medical affairs function into the company’s third strategic pillar alongside R&D and commercial.

Featured Insights

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Real-world evidence: Driving a new drug-development paradigm in oncology
– The potential for real-world evidence is expanding, particularly in oncology drug development. To compete, some companies are... investing in robust real-world data and analytic capabilities.
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Real-world evidence: From activity to impact in healthcare decision making
– While there is general agreement that real-world evidence could significantly improve how healthcare stakeholders make decisions,... expanding its use requires action by multiple stakeholders.
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How pharma manufacturers can enhance their medical information teams
– Medical information teams can be a source of differentiation if used strategically. But the evolving environment means pharma... manufacturers will need to make organizational enhancements to get ahead.
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Medical affairs: Key imperatives for engaging and educating physicians in a digital world
– Five strategic efforts can help medical affairs teams master customer engagement in the digital age.
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Digital R&D: The Next Frontier for Biopharmaceuticals
– Digital promises to transform R&D productivity over the next decade. What will it take to realize this potential?
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The evolving role of medical affairs in Asia−Pacific: Three imperatives for pharmacos
– Medical affairs is poised for a broader, more strategic role. However, leaders will need to ramp up new types of capabilities... and talent to achieve this ambition.
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Elevating the impact of medical affairs in Japan
– Recent research sheds light on the value of the medical channel and what it takes to have a high-performing medical-affairs organization.

Featured Experts

Matthias Evers
Senior Partner, Hamburg
Helps research and development organizations increase productivity through large-scale performance transformations, innovation...
Edd Fleming
Senior Partner, Bay Area
Leverages medical training to help pharmaceutical firms plan and execute growth strategies, improve R&D productivity, and optimize...
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