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Wealth & Asset Management

We work with wealth managers, asset managers, and retirement players to create value in a fast-changing market.

Our clients are seeking deep and lasting strategic and operational improvement on growth and performance. We provide counsel on issues in strategy, organization, earnings improvement, IT and operations, and sales and marketing. We also partner with clients to develop sound observations about the future state of the industry, and to make strong strategic choices that will enable them to adapt and thrive in a changing market.

Our collaborative and fact-based approach relies on deep proprietary research that spans all institutional and retail segments, asset classes (for example, alternatives) and products, such as exchange traded funds and outcome-oriented funds. Our proprietary tools provide unique insights into the flows, assets, and economics of each of the sub-segments of these markets and into the preferences and behaviors of consumers, investors, and intermediaries.

We work across the full spectrum of challenges faced by our clients, including:

  • Growth. We help clients identify and embrace new markets and segments that lead to sustainable competitive advantage.
  • Operations. We help design and implement superior front- and back-office processes in research, portfolio management, risk management, technology, and distribution.
  • Organization. We partner with clients to develop optimal organizational structures and processes.
  • Investment performance. We support clients on portfolio management, research, and knowledge management, with a focus on superior execution. Through senior-level conferences and roundtables, we foster a regular exchange of current research and insight, and provide our clients with cutting-edge knowledge relevant to their strategic needs.

Examples of our work

We work with leading institutions in all of the world’s major markets. Recent engagements include:

  • working with a US private bank to develop a growth strategy based on overall assessment of market and personal financial services profit model
  • developing organizational structure for newly-formed integrated global distribution group
  • supporting a European firm on exchange-traded-fund strategy
  • serving an asset manager on sales and marketing cost improvement; on track to capture 15 to 20 percent in cost reductions
  • helping a leading bank formulate an integrated retirement strategy, identifying key opportunities in 401(k), IRA rollovers and defined contribution, and developing supporting architecture

Featured capabilities

Performance Lens

Performance Lens combines an industry-leading database, highly-tailored and comprehensive benchmarks, and a regression-based analytic tool to help asset managers identify opportunities to improve business performance.

To learn more about McKinsey’s Performance Lens for Wealth & Asset Management solution, please visit Performance Lens or contact the solution.


PriceMetrix is a practice management analytics solution that allows financial advisors and their firms to benchmark growth and productivity against the largest and most granular retail wealth management dataset in the world.

To learn more about McKinsey’s PriceMetrix, for Wealth & Asset Management solution, please visit PriceMetrix.

Global Private Banking Survey

Incorporates more than 100 participants worldwide and most of the top ten players in each of the major regions.

For the most recent research from our Wealth & Asset Management Practice, visit Our Insights page.


Sid Azad

Partner, London

Pooneh Baghai

Senior Partner, Toronto

Fumiaki Katsuki

Partner, Hanoi

Ju-Hon Kwek

Senior Partner, New York

Rogerio Mascarenhas

Senior Partner, São Paulo



European asset management after an unprecedented year

– Asset managers weathered the shocks of 2020. Now they face five structural trends that will reshape their operating environment.