Into the metaverse
Although the metaverse is still evolving, most early adopters can already define it—and many more consumers anticipate spending lots of time there.
Busting meta-myths
Still, misconceptions abound about what the metaverse is—and isn’t
Deconstructing the metaverse
What the metaverse does present is a big opportunity for tech companies. Understanding its four core building blocks is key to capturing value.
Buy-in
That value could reach up to $5 trillion by 2030. Metaverse investments this year alone have surpassed $120 billion—more than double the 2021 level.
Where to start
Companies looking to make their mark in the metaverse shouldn’t wait—testing in it will be key to creating a space that users choose to engage with regularly.
Web3andMe
As the metaverse evolves, leaders should keep an eye on Web3—it’s foundational technology, blockchain, will facilitate much innovation in the metaverse.
