Into the metaverse
Although the metaverse is still evolving, most early adopters can already define it—and many more consumers anticipate spending lots of time there.
Still, misconceptions abound about what the metaverse is—and isn’t
Deconstructing the metaverse
What the metaverse does present is a big opportunity for tech companies. Understanding its four core building blocks is key to capturing value.
That value could reach up to $5 trillion by 2030. Metaverse investments this year alone have surpassed $120 billion—more than double the 2021 level.
Where to start
Companies looking to make their mark in the metaverse shouldn’t wait—testing in it will be key to creating a space that users choose to engage with regularly.
As the metaverse evolves, leaders should keep an eye on Web3—it’s foundational technology, blockchain, will facilitate much innovation in the metaverse.