Perspectives on consumer health and wellness

Explore our latest insights into the global wellness market, focusing on six categories: health, fitness, nutrition, appearance, sleep, and mindfulness.

The Next Normal – The future of wellness

– The wellness market is booming. Consumers intend to keep spending more on products that improve their health, fitness, nutrition, appearance, sleep, and mindfulness. In this edition, The Next Normal explores the fast-changing, fast-growing wellness industry.

Feeling good

– Our new survey shows that a rise in consumer interest and purchasing power presents opportunities across markets, especially as consumer spending rebounds.

Wellness worldwide: Consumer insights from four countries

– Four McKinsey leaders discuss highlights from our recent global survey on consumers’ behaviors and attitudes toward wellness.



of wellness spending

is on products and services that promote better health

Looking ahead in US consumer health: An interview with Scott Melville

– Self-care, digital health, and e-commerce will all play a central role in shaping the future of wellness, says the CEO of the... Consumer Healthcare Products Association.

At the heart of a crisis: How consumer-health companies can lead in the time of coronavirus

– As consumer behavior continues to shift with ever-changing conditions, consumer-health companies must respond to the coronavirus... pandemic with key stakeholders in mind.

GSK’s Brian McNamara on the business impact of COVID-19

– The CEO of GlaxoSmithKline Consumer Healthcare discusses the global challenges and possibilities of the next normal and the shifts... now underway in consumer behavior.
Interview - McKinsey Quarterly

Speeding up to become even more consumer-obsessed: An interview with GSK’s Keith Choy

– The leader of GlaxoSmithKline’s Asia–Pacific Consumer Healthcare group describes how his organization is speeding... up to serve consumers, despite the heightened uncertainty of COVID-19.



of wellness spending

is dedicated to fitness

Sweating for the fitness consumer

– Fitness customers’ habits have evolved during the COVID-19 pandemic, offering fitness-industry providers the opportunity to reexamine their value propositions and target specific segments.



of consumers plan to spend more

on nutrition apps and services in the next year

Consumers with food allergies: A growing market remains underserved

– A quarter of Americans now avoid allergens in the food they buy—and tell us they are hungry for innovation.



of consumers

show increased preference for natural and clean products

Taking a good look at the beauty industry

– After a challenging year, beauty brands are bouncing back. The most successful ones offer a distinctive omnichannel customer experience while prioritizing sustainability and inclusivity.

How COVID-19 is changing the world of beauty

– The beauty industry has been resilient in the past. Could this crisis have a different outcome?

Connectivity with the consumer: The Honest Company’s formula for growth

– In his third year as the CEO of Honest, consumer-goods veteran Nick Vlahos has big plans for the fast-growing maker of baby and beauty products.



of consumers want

more products and services for higher-quality sleep

Sleep on it: Addressing the sleep-loss epidemic through technology

– Sleep deprivation has become a global problem. Can the burgeoning sleep-tech industry provide solutions?

Investing in the growing sleep-health economy

– Consumers looking to rest easy could give rise to new opportunities in private equity.



of consumers say

they want to prioritize mindfulness

Strong minds, strong futures: Behavioral health for the next generation

– Public and private institutions can play an important role in addressing behavioral healthcare needs early and holistically.

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