Insights on Consumer Packaged Goods

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CPG operations—How to win in a rapidly changing environment
– This compendium summarizes current trends in the consumer-goods sector, its implications for supply chains, and how leaders are... adapting to the challenging environment, both from the end-to-end perspective and within each of the relevant functions.
Podcast

McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries.... Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

Featured Insights

Collection

Perspectives on consumer health and wellness

This collection explores trends, consumer attitudes, and implications for companies in the global wellness market, focusing on six categories: health, fitness, nutrition, appearance, mindfulness, and sleep.

How to prepare for a sustainable future along the value chain
– Consumer-goods companies are setting ambitious sustainability targets for themselves. To reach those targets, however, changes... are required along the entire value chain—with a concrete road map.

Supply chain steps up: An interview with Kimberly-Clark’s Shane Azzi
– What is it like to steer one of the world’s largest consumer supply chains through a pandemic?

Consumer-goods companies must transform their planning end to end
– Rising complexity isn’t tenable. Now is the time to take drastic action—in the form of a tech-driven end-to-end planning... transformation.

Retail supply-chain strategies for the holidays and beyond
– How can retailers ensure strong sales this holiday season amid continuing supply-chain problems? Two McKinsey experts share their... insights.
Article

Charting a winning course for CPG value creation
– In the next normal, consumer-goods companies can achieve profitable growth and outsize returns by renewing their focus on core... execution capabilities.
Podcast

‘Everyone snacks’: How Mars Wrigley is pursuing growth in emerging markets
– Blas Maquivar, president of global emerging markets at Mars Wrigley, discusses consumers’ evolving snacking behaviors, the... company’s digital and purpose-driven ambitions, and his new travel schedule amid the pandemic.
Article

Digitally native brands: Born digital, but ready to take on the world
– By applying the right criteria, investors can identify digitally native brands with the potential to outperform.
Article

Five technology building blocks to power customer-centric, data-driven growth
– Personalization at scale can optimize every customer experience when executed well. What are the key success factors leading organizations... focus on to deliver customer-centric growth?

The Next Normal

Emerging stronger from the coronavirus pandemic
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Collection

Generation Z

Understanding Gen Z can help retailers, marketers, and leaders seeking to build and maintain sustainable businesses that meet next-generation needs. Explore a special collection to gain insight on Generation Z, and what its rise means for work and society.

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MORE INSIGHTS

Video

How can Asia embark on a sustainable growth path?
– Rajat Gupta, Senior Partner and Leader of McKinsey’s Sustainability Practice in Asia, examines the challenges that Asia... faces, and the opportunities for companies—and countries—to embrace net-zero.
Video

How can Asia embark on a sustainable growth path?
– Rajat Gupta, Senior Partner and Leader of McKinsey’s Sustainability Practice in Asia, examines the challenges that Asia... faces, and the opportunities for companies—and countries—to embrace net-zero.
Video

How can Asia narrow the gap between countries’ access to technologies, and leapfrog to sustainable, inclusive growth?
– Anand Swaminathan, Senior Partner and Global Leader of Build by McKinsey, describes Asia’s unique strengths and how technology... can play a role in unlocking sustainable and inclusive growth in the region.
Video

How can CEOs steer their organizations towards sustainable, inclusive growth?
– Gautam Kumra, Chairman of McKinsey’s offices in Asia, discusses how businesses can lead with purpose to create value for... their communities, countries, and societies.
Video

How do digital consumers contribute to a more sustainable and inclusive Asia?
– Richard Lee, Senior Partner in McKinsey’s Seoul office, shares observations on Asia’s digital ecosystem and how environmental... and social concerns are shaping consumer preferences.
Video

Is it possible for growth to be both sustainable and inclusive?
– Liz Hilton Segel, Global Leader, Industry Practices, elaborates on what it will take to create sustainable, inclusive growth.
Video

Sustainable and inclusive growth: A new paradigm for Asia
– Can growth be sustainable and inclusive? Leaders share their perspectives on how Asian businesses can make this a reality.
Video

Decarbonizing Asia’s supply chains
– The need to address the looming climate crisis seems to be grasped more broadly than ever before. How then, can corporates make... tangible steps forward? Vivid Economics Directors, Thomas Kansy and Robin Smale, discuss the climate challenges Asia faces, and what companies can do to tackle them.
Video

Harnessing the power of data and technology to win in the Asian century
– The spread of digital technologies is a global phenomenon, but it is unfolding in Asia at an unprecedented pace. Jeongmin Seong,... partner in the McKinsey Global Institute, talks about how CEOs will need to develop capabilities to use the power of technology to drive cross-sectoral opportunities.
Video

How did COP26 help business move towards a net-zero economy?
– COP26 may have been a more important step forward than is visible. Harry Bowcott, senior partner in our London office, shares... McKinsey’s reflections on the outcomes of COP26 and what the implications are for business.
Video

Putting speed and agility at the center of the organization
– Operating under unrelenting pressure in high-churn environments, Asian leaders have learned to move fast and be agile. Joydeep... Sengupta, senior partner in McKinsey’s Singapore office, delves into how Asian CEOs should look to strengthen these attributes not only during crises, but for the long haul.
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