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Digital

We combine the power of our deep-domain expertise in agriculture with thousands of developers, engineers, data architects, and scientists across the technology spectrum.

What We Do

We help clients unlock their full potential by using digital technology and advanced analytics in new ways.

Reinvent commercial and go-to-market approaches

Reinvent commercial and go-to-market approaches by designing omnichannel customer experiences that combine the latest technology with traditional salesforce excellence.

Reduce supply chain costs

Reduce supply chain costs by using digital technology to better plan, manage, and track across operations.

Rethink business models

Rethink business models by evaluating the opportunity for standalone digital businesses to aid incumbents compete against startups.

Use economic and yield models

Use economic and yield models to bring advanced analytics to every step of a company’s planning.

Examples of our work

Reimagining farmer-customer experience

Helped a North American input distributor reimagine the farmer-customer experience, from the moment when a farmer researches what to buy to the experience of the end customer. Our work included building a world-class digital platform that addresses all the needs of the farming community.

Streamlining customer experience 

Worked with a food ingredient manufacturer to better understand customer needs, from small bakeries to the largest food companies, and to streamline the customer experience through the use of digital tools.

Transforming operations through technology

Worked with a global grain originator to transform grain processing by bringing technology to the range of operations, from planning to sourcing to in-factory efficiencies

Featured Experts

Nicolas Denis
Partner
Advises government institutions on sustainable economic development and serves leading companies in agribusiness, fisheries, forestry, and biotech
David Fiocco
Partner
Advises global agricultural companies across developed and emerging markets, working across the value chain from field to fork, particularly focused on creating value through strategic planning, digital and advanced analytics innovation and commercial transformations.
Olivier Noterdaeme
Partner
Coleads QuantumBlack, a McKinsey company; serves clients in asset-heavy industries by leveraging advanced analytics
Gillian Pais
Partner
Leads McKinsey’s work in agriculture and sustainable land use in Africa and advises governments, development partners, and private companies on agriculture and sustainability topics
Owen Stockdale
Senior Partner
Leads our Agriculture Practice in North America, advising agriculture, chemicals, basic materials, and industrial companies on operations and strategy topics

Featured Capabilities

ACRE

ACRE combines proprietary market outlooks, pricing data, and expert insights to help food companies, governments, investors, and agriculture players make better pricing, crop selection, and sales and marketing decisions.

Featured Insights

Article

Farmers value digital engagement, but want suppliers to step up their game
– Agriculture suppliers have the potential to grow their e-commerce base by a factor of five—but today’s online interactions... won’t get them there.
Article

How digital tools can help transform African agri-food systems
– Higher income for farmers, increased output, and improved food security are among the benefits of utilizing digital tools in an... agricultural setting.
Article

Four pathways to digital growth that work for B2B companies
– Here’s what it takes for industrial companies to outgrow their peers and create sustainable value from digitization at scale.

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How We Help Clients

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