Back to How We Help ClientsNischay SuriNischay Suri
Impact Story

Personalization transforms customer experience

An online retailer found their growth slowing as competitors turned to technology to improve customer experience.

We worked together to build and launch highly personalized campaigns targeting high-potential customers. The result: over $850m of new value in just 18 months.

We zeroed in on the highest-potential customer group: those who spent less this year than last.

...and divided this group into 6 micro-segments based on purchasing habits.

We used A/B testing to refine the campaigns for each group

After proving the value through a series of quick pilots, we helped capture the opportunity at-scale, working across the organization from IT to marketing to change management.


sales increase


of value

captured in first 5 months



from reduction in campaign cycle time

Examples of our work

How a steel plant in India tapped the value of data