Articles

December 3, 2019 – Survey-based insights and expert views on how to pursue a successful omnichannel journey

November 1, 2019 – How retailers can use advanced analytics to boost full-store performance with optimized promotions

April 1, 2019 – The path to value creation with data in B2B pricing is riddled with pitfalls. A lot of companies jump to technical solutions without... defining clear use cases first.

February 1, 2019 – A new Periscope by McKinsey survey reveals a big gap between aspiration and reality

February 1, 2019 – A new Periscope by McKinsey survey reveals a big gap between aspiration and reality

October 1, 2018 – Our new approach to transferable demand flows does justice to the complexity of today’s portfolios and consumer decision journeys... by leveraging advanced analytics, entropic principles and machine learning.

October 1, 2018 – Companies that succeed at analytics-based pricing build a strong foundation—and include their salesforce in developing it right... from the start.

April 1, 2018 – Deep learning is a powerful new tool, but businesses are still learning how to get value from it. How can you benefit from deep-learning... techniques in the field of commercial personalization?

November 1, 2017 – The future of commerce is not just stores and not just online, but a combination of the two. Learn how you can adapt your business... model to this new reality and view best practices from different stages of the value chain, from strategy to pricing, and in a wide range of categories, including food, furniture, and apparel.

August 1, 2017 – The majority of retailers see the need to deliver personalized marketing; more than nine in ten consider it a top strategic priority.... However, the path forward may not be as clear. Yet, marketing teams can unlock the value of personalization quickly by taking one small step at a time.

June 1, 2017 – Growth Mapping uses the power of insights to unlock sustainable growth for our consumer goods clients, both in new and existing... categories.