In Germany, optimism about economic conditions after COVID-19 increased more than 50 percent between February and October in 2021. Consumers intended to spend more on certain out-of-home activities, and more than half have adopted omnichannel methods. German consumers have become more likely to seek substitutes when a product is unavailable. They have also become likelier to engage in out-of-home activities—but with modifications because of the Delta variant. Nearly half intended to visit stores for holiday shopping, and younger consumers said their holiday shopping will likely be influenced by social media.
These exhibits are based on survey data collected in Germany on October 15–22, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.