Two-thirds of French consumers are optimistic about economic recovery—highest since March 2020—with intent to spend increased across most categories since February 2021. Omnichannel is mainstream in France, except for groceries, home, and personal care. Six in ten French consumers have changed a shopping behavior in response to COVID-19, and among those who switched brands, half were motivated by value. About half of French consumers reported greater engagement in out-of-home activities, but 75 percent said they do so with precautions. A majority (52 percent) reported intent to shop in stores for the holidays, and 30 percent of holiday shoppers started early.
These exhibits are based on survey data collected in France from October 15 to 22, 2021. Check back for regular updates on French consumer sentiments, behaviors, income, spending, and expectations.