Digital Marketing & Multichannel

January 25, 2022 – Commerce media is transforming advertising by using data to close the transaction loop.

January 25, 2022 – Commerce media is transforming advertising by using data to close the transaction loop.

January 18, 2022 – How B2B sales pioneers empower their sellers and drive sustained growth with data and analytics.

December 24, 2021 – With e-commerce surging, building direct-to-consumer capabilities is more important than ever—but how do companies truly... scale their D2C business?

December 14, 2021 – B2B companies that successfully apply commercial analytics are uncommon—and more likely to achieve uncommon success. Outperformers... share four behaviors.

December 3, 2021 – Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for convenience. Companies like... KFC are taking a different approach.

November 19, 2021 – Customer experience has replaced hardware engineering prowess as carmakers’ critical battleground. Here’s how incumbent... brands can effect a bold, fast transformation.

November 2, 2021 – As holiday shopping ramps up—and supply-chain issues persist—forward-looking retailers are already doing things differently.... Maintaining customer loyalty will be key.

October 12, 2021 – Personalization at scale can optimize every customer experience when executed well. What are the key success factors leading organizations... focus on to deliver customer-centric growth?

October 12, 2021 – How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior,... segment by segment.

September 29, 2021 – The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership.