Customer Experience & Loyalty

November 19, 2021 – Customer experience has replaced hardware engineering prowess as carmakers’ critical battleground. Here’s how incumbent... brands can effect a bold, fast transformation.

November 2, 2021 – As holiday shopping ramps up—and supply-chain issues persist—forward-looking retailers are already doing things differently.... Maintaining customer loyalty will be key.

October 12, 2021 – How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior,... segment by segment.

September 2, 2021 – Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk... crippling your ability to scale over time.

August 10, 2021 – Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth... management.

July 21, 2021 – Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.

May 26, 2021 – Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering... stability and growth.

March 31, 2021 – In the future, the most successful retailers will employ experts in video-game design and spatial computing, predicts Salesforce.com’s... global innovation evangelist.

March 22, 2021 – Setting a North Star and combining qualitative data with quantitative measures can demonstrate the value and effectiveness of... design.

March 22, 2021 – Setting a North Star and combining qualitative data with quantitative measures can demonstrate the value and effectiveness of... design.

February 24, 2021 – Designing great customer experiences is getting easier with the rise of predictive analytics.