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Customer Experience

We partner with our clients to deliver superior experiences, value, and growth, by focusing on their most important asset: their customers.

Featured Insights

An on-demand revolution in customer-experience operations?

– Whether relying mainly on in-house or external talent, gig-style staffing models—when managed carefully—could give customer care the horsepower and flexibility it needs for today’s increasingly volatile markets.

How to boost growth in industrial services: Better customer experience

– Customer experience is increasingly critical for industrial-services businesses—and the bar is rising. Here’s how to exceed it.
Article - McKinsey Quarterly

Prediction: The future of CX

– Designing great customer experiences is getting easier with the rise of predictive analytics.

Simple, predictive, proactive, responsive: The future of customer operations

– For happier customers and lower costs, companies need a better way to steer their digital-service transformations.

The three building blocks of successful customer-experience transformations

– Meeting new consumer needs and expectations is critical to post-COVID-19 business success. Here’s a proven formula for upgrading customer experience.

Special insights

Download our entire collection examining how companies can create competitive advantage by putting customers first and managing their journeys.
Compendium | Number 2, June 2017

Customer experience: New capabilities, new audiences, new opportunities

Compendium | Number 1, Winter 2016

Customer experience: Creating value through transforming customer journeys

Featured Capability

Experience DNA

A data and analytics platform to maximize the value of customer experience management and design.


Executive Briefing - McKinsey Quarterly

The CEO guide to customer experience

– Companies that create exceptional customer experiences can set themselves apart from their competitors.

Putting the customer first


Adapting customer experience in the time of coronavirus

– Care, creative thinking, and new tools can address customers’ acute needs today and forge stronger ties in the post-COVID-19 era.

Building security into the customer experience

– Companies need to secure their digital channels against malicious attackers—without creating a negative experience for their customers.

Adapting to the next normal in retail: The customer experience imperative

– The COVID-19 crisis has led to dramatic shifts in consumer behavior. Retailers will have to work hard to meet ever-evolving customer... experience requirements in order to win and remain relevant.

Service industries can fuel growth by making digital customer experiences a priority

– Retailers’ ever-more tailored online experiences continue to define new norms, carrying consumers’ expectations for... other sectors along with them.
Article - McKinsey Quarterly

The public sector gets serious about customer experience

– As public expectations rise, government agencies are doubling down on improving service delivery to delight their customers.



Avoiding the seven deadly sins of customer-experience transformations

– Efforts to improve the customer experience can deliver tremendous value, but temptations that can undo good intentions lurk in... any change program. Resist seven common missteps.

How good is your company’s internal customer experience?

– To excel with customers, frontline employees need high-level service from core support functions. Société Générale’s... group head of corporate resources and innovation explains how to achieve such symmetry.

Lifting customer experience at an elevator company

– Pierre Liautaud, executive vice president at Finnish elevator maker KONE, describes the critical role of frontline teams in navigating... complex business-to-business (B2B) customer-experience relationships.

Digitizing customer journeys and processes: Stories from the front lines

– These company examples highlight what some leaders are doing to build new customer experiences.

Measuring and managing customers


Four ways to shape customer-experience measurement for impact

– Too many companies are themselves unhappy customers when it comes to building measurement systems. Here’s how to make better... investments.

Customers’ lives are digital—but is your customer care still analog?

– Digital customer care is still new territory for many companies. They can learn a lot from the natives.

From touchpoints to journeys: Seeing the world as customers do

– To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more... important issue: the customer’s end-to-end journey.

Are you really listening to what your customers are saying?

– Too many companies squander the treasure that is customer feedback. The solution is systematically measuring the customer’s... voice and integrating it into a culture of continuous feedback.

What are the top ten ways airports fail customers?



Bringing superior customer experience to business-to-business relationships

B2B dealings are complex. McKinsey partner Nicolas Maechler illustrates how customer-centric strategy can help

Improving the customer experience

McKinsey senior partner Kevin Neher explains how companies can meet changing customer expectations.

What is a customer journey?

McKinsey senior partner Alex Singla illustrates how a simple insurance claim provides multiple chances to build customer satisfaction.

Linking customer experience to business outcomes

McKinsey partner Alfonso Pulido explores why a customer's end-to-end experience is the best gauge of their overall satisfaction.

Seeing through customers’ eyes

McKinsey partner Ron Ritter explores the challenges and benefits that come when companies truly put customers first.

Transforming customer experience

McKinsey senior partner Ewan Duncan explains why committed leadership is essential to orchestrate a comprehensive customer-centric makeover.